The industrial Economy

The UK Economy is the - 

• The 7th largest in the world
• The 3rd largest in Europe
• & is one the most globalised countries...

What is an industry sector?

• A goods-producing segment of an economy
• An area of the economy in which businesses share the same or a related product or service

Primary sector - 

The primary sector of the economy extracts or harvests products from the earth. The primary sector includes the production of raw material and basic foods. Activities associated with the primary sector include agriculture (both subsistence and commercial), mining, forestry, farming, grazing, hunting and gathering, fishing, and quarrying. The packaging and processing of the raw material associated with this sector is also considered to be part of this sector.

Secondary sector -

The secondary sector of the economy manufactures finished goods. All of manufacturing, processing, and construction lies within the secondary sector. Activities associated with the secondary sector include metal working and smelting, automobile production, textile production, chemical and engineering industries, aerospace manufacturing, energy utilities, engineering, breweries and bottlers, construction, and shipbuilding.

Tertiary sector - 

The tertiary sector of the economy is the service industry. This sector provides services to the general population and to businesses. Activities associated with this sector include retail and wholesale sales, transportation and distribution, entertainment (movies, television, radio, music, theater, etc.), restaurants, clerical services, media, tourism, insurance, banking, healthcare, and law.

Quaternary sector -

The quaternary sector of the economy consists of intellectual activities. Activities associated with this sector include government, culture, libraries, scientific research, education, and information technology.

Quinary sector - 

Some consider there to be a branch of the quaternary sector called the quinary sector, which includes the highest levels of decision making in a society or economy. This sector would include the top executives or officials in such fields as government, science, universities, nonprofit, healthcare, culture, and the media.

Why are industry sectors important?

They make it possible to Predict trends, by dividing an economy into different sectors with defined similarities allows for a more in-depth analysis of the economy as a whole. You can start to look at Regional, National, International... Whatever the localised practices, they can be compared on a global scale.

Why do you need to be aware of economic sectors?

It allows you to develop an awareness of where you can benchmark yourself, allowing you to develop a strategy and become more aware of the competition in each of the sectors. On a whole it can make your practice unique and tailored to fit into a specific area. You can almost predict where competition is thriving and where it is less prevalent.

The service Industries;  An industry made up of companies and organisations that primarily generate revenue through providing often intangible products or services. Service industry companies are involved in real, transport, distribution, food services, a swell as other service dominated business's, also called Service sector or Tertiary sector. 

Service industries can be divided into 3 further sectors...

PUBLIC SECTOR: The part of the economy concerned with providing basic government, state or publicly owned services. ////// The composition of the public sector varies by country, but in most countries public sector services include the police, military etc...

The public sector usually provides services that are free at the point of delivery and a non-payer cannot be excluded from (such as street lighting, emergency services...) These services are often of benefit to the whole of society rather than just the individual who uses them (such as public education, local government, NHS).

They are services that develop and encourage the development of equal opportunities.*******

PRIVATE SECTOR: The part of the economy that is not state controlled and is run by individuals and companies for profit. the private sector encompasses all for profit businesses that are not owned by or operated by the government. In most free-market economies, The private sector is the sector where most jobs are held. Which differs from countries where the government exerts considerable power over the economy like in the people's republic of China.

The part of national economy is driven by private enterprise and investment. it includes the personal sector and the corporate sector and is responsible for allocating, distributing or accessing most of the resources within an economy.

These services are delivered for profit and are usually only by accessed by payment which may benefit the society as a whole.

THIRD SECTOR:  The part of the economy that includes voluntary or not-for-profit sectors or organisations. the third sector includes voluntary and community organisations, professional associations, self-help groups and community groups.

TSO's Third Sector Organisations - "An intermediary space between business and government where private energy can be deployed for public good" Jim Joseph.

The presence of a large non profit sector is sometimes seen as an indicator of a healthy economy in local and national financial measurements. The non profit sector is increasingly central to the health and well being of society.

Service industries include - 

• Creative industries
• Education and health // social work
• Financial and Business services
• Hotels and Restaurants
• Other social and personal services
• Public administration and Defence
• Real Estate and Renting
• Tourism
• Transport storage and communication 
• Wholesale and Retail trade

THE CREATIVE INDUSTRIES // Refers to a range of economic activities which are concerned with the generation and exploitation of knowledge and information. They may variously also be referred to as the cultural industries (especially in Europe) or the creative economy.

This is a broad concept of domain in which the activities related to creative work creation or production are carried out, it could be a synonymous term for the entertainment industry.

In general, it's a set of service enterprises that engage in economic activities originating in individual skill, creativity, and talent and which furthermore have the potential for wealth and job creation.

Creative industries - 

• Advertising
• Architecture
• Art and antique markets
• Crafts
• Designer fashion
• Film, video and photography
• Graphic design
• Software, computer games and electronic publishing
• The visual and performing arts
• Publishing
• Television
• Radio
• Music industry
• Film industry
• Animation industry
• Game industry.

"Design is the thread that connects ideas and discovery to people and markets" The business of design, The Design Council 2005

• 185,500 designers are generating £11.6 billion in annual turnover
• 62% of designers are under 40
• 31% of design businesses are based in London ( 69% isn't )
• 59% of design companies employ fewer than 5 people
• Over 50% of UK design businesses work in communications, digital and multimedia design.

Working in the creative industries - there are 3 main types of companies working in the creative industries 

- Design studios/ consultancies

- In-house design teams

- Freelance designers

Disciplines in the creative industries

Communication design

Product and industrial design

Interior and exhibition design

Fashion.

Communication design

Graphic design & Illustration

Retail and Promotion

Publishing and Editorial

Product and Packaging

Branding and identity

Information and way-finding

Type & typographic design

Print & production

Digital and multimedia design.

50% of designers working in communication design also work in digital and multimedia design. These 2 areas are the most integrated disciplines within the creative industries. they service all sectors of local, regional, national and inter nation economic sectors.

THINK STRATEGICALLY

Who is looking after our interests

D&AD - Design and art direction network

RSBA - Royal society of british artists

BIPP - British institute of professional photographers

AOI - Association of illustrators

Enquire...

Creative england ( Follow on twitter )

Creative & cultural skills

Creative Coalition Campaign

Useful Information

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OUGD502 // Areas of Interest

Group: 6 peers.

After defining 10 examples of design that illustrate my fields of creative interest. Our ten images were then collated, totalling a minimum amount of 60 images that we could analyse and dissect. Placing the imagery into various categories/ sub-categories - As you can see from the photograph below, we had an extensive list of categories, partly because not one single item fell under one specific label. 

E.gs'

Hand rendered illustration

Retail Branding

Fashion advertising

Magazine layout

Publications

Collage

Photo montage

Web design

Posters

Letterpress

Photography

Animation

Corporate identity

For example; 

Some people might include the photograph above just under 'Photography' however  it displays many more aspects of creative fields than that... Illustration, Photography, Handcraft and 3D form. 

As a group we then tried to categorise and place the breadth of our findings into TEN specific niche's that represented a broad range of Graphic Design. Which was for the purpose of answering the following questions: 

Who is the client?

Who is the intended audience?

What is its function?

What is the budget?

Where is it from?

Who is the designer/ studio?

10 Filtered decisions/ Answers...

Corporate Brand Identity

- Who is the client? = Attido

- Who is the intended audience? = Business's that seek tailor made solutions to fit their customer needs

- What is its function? = To represent the brand and solve corporate problems, tailored specifically to that problem

- What is the budget? = HIGH - the website http://www.attido.com/en/ displays a large range of deliverables

- Where is it from? = It has bases in Finland, Latvia, Estonia & the UK

- Who is the designer/ Studio = Bond - design agency.

Football Branding/ Identity/ Sporting Industry/ typography.

- Who is the client? = NIKE

- Who is the intended audience? = The 2010 football season representing Nike football clubs, satisfying Football enthusiasts.

- What is its function? = The San- Serif font displays a futuristic dynamic appearance which signifies that they're possibly trying to push boundaries as they're moving forward with their use of type. It's function is to represent their team accordingly.

- What is the budget? = EXTENSIVE - Huge company - heat-pressed design. 

- Who is the designer/ Studio = Stewart Scott Curran - http://www.onlymoreneverless.com 

- Where is it from?  = Atlanta USA (Designer)

Logo design/ Branding  

- Who is the client? = The High Brow www.thehighbrowsf.com

- Who is the intended audience? = Men in need of a haircut who appreciate vintage, modern designs.

- What is its function? = To Appeal to the modern Gent in a popular style.

- What is the budget? = Probably not too large, but if you look at it from an Independant business's POV the cost could be quite substantial, minimising costs the designer was paid to only design her ideas and concepts.

- Who is the designer/ Studio = Stylist; Shirley Tokuda & Ian Vadas designer = Collaboration

- Where is it from?  = San Francisco

Food Packaging/ Branding / Advertising.

- Who is the client? = http://bpando.org/2012/07/06/packaging-nuts-com/

- Who is the intended audience? = 'Nutastic people' who are attracted by brightly coloured packaging and stuck between the decision of these and KP Nuts.

- What is its function? = To protect the product a swell as; Attract, Stand out and provide personalised fun 

- What is the budget? =High - rebrand/ Illustrator employed, aswell as the creation of a whole new typeface.

- Who is the designer/ Studio = International design agency Pentagram, lead by partner Michael Bierut, he created a new visual identity and packaging solution ‘that would help establish Nuts.com as a distinctive brand’. Based around a bright and distinctive colour palette, organic, heavy line-weight character illustrations (their hidden arms giving them a childlike cheek but innocent personality), a loose, ‘hand rendered’ proprietary typeface alongside an uncoated unbleached material choice, the design solution successfully mixes the playful, conversational and tactile to capture the brand’s youthful, personal and wholesome sensibility.

- Where is it from?  = USA.

Global Corporate identity/ Branding/ Logo

- Who is the client? = FedEx, Global Logistics.

- Who is the intended audience? = General Global audience seeking the service of transportation. Public sector.

- What is its function? = To represent the brand, its a syllabic abbreviation of the name of the company's original air division, Federal Express, which was used from 1973 until 2000. (Simple, recognisable, forward thinking & movement - conveys speed - transportation.

- What is the budget? = Un-obtainable - Obviously high for the scale of the business as it's Global. But for the profit return, it might not be so bad, the company is obviously successful because its logo is voted in the top 5 most successful Brand logo, alongside McDonalds, Starbucks etc.

- Who is the designer/ Studio = Richard Runyon 1973 - rebranded by Leader creative. 

- Where is it from?  = USA

Motion graphics/ 3D/ Video editing/ Layout.

- Who is the client? = Channel 4/ More 4

- Who is the intended audience? = Public viewers/ People who own a television set

- What is its function? = A lot of More4's programming is about making things and the creative aspect involved in this process. 'Man vs Machine' made these 'flippers' to eventuate this idea, the short film provides the channel with a brand identity and re-inforces the fact that your watching their channel, the thought of 'its better than other channels' shows through the effort/ passion and time put into their identity.

- What is the budget? = High - Rebranding a channel, especially in this way would mean expenses would quickly buck up, due to the creation and filming of 'flippers'.

- Who is the designer/ Studio = MANVSMACHINE - Design and Motion studio - www.manvsmachine.co.uk/

- Where is it from?  = United Kingdom.

Photography/ Illustration/ 3D Form.

- Who is the client? = Icon magazine

- Who is the intended audience? = Designers/ Readers

- What is its function? = To attractively illustrate the topic of Food, looking at the overlooked world of food design. Cover illustration for Icon magazine 104, concerning the Future of Food.  Inspired by 3D food printer technology.

- What is the budget? = Low-scale, One off production.

- Who is the designer/ Studio = French design and art studio 'Zim & Zou'

- Where is it from?  = France.

Web design/ Layout & Composition

- Who is the client? = James Griffin// blog - CMYKERN.com

- Who is the intended audience? = Graphic Design enthusiasts & anyone interested in print and design with a graphic response.

- What is its function? = To educate designers of other design work that is becoming popular. Educating them on new styles and new ways of working.

- What is the budget? = Low - Designed and created for his own blog, meaning he didn't have any external costs because he was doing all the work himself.

- Who is the designer/ Studio = James Griffin

- Where is it from?  = West midlands //UK.

Editorial/ Page layout/ Composition, Photography

- Who is the client? =  Premiss - political magazine

- Who is the intended audience? = An Audience familiar with the subject of Politics

- What is its function? = "As each edi­tion is theme based, we cre­ated a lay­erred feel­ing, mak­ing the theme the most impor­tant fea­ture of all — in front. In the mid­dle, we cre­ated a photo sec­tion on dif­fer­ent paper stock, invit­ing a new pho­tog­ra­pher or artist for each issue. This issues theme: privacy." 

- What is the budget? = Medium (Depends on the quantity of their order) - Not a well known magazine but still a full issue design, which hasn't cut corners.

- Who is the designer/ Studio = Heydays design studio - Amsterdam

- Where is it from?  = Norway - Amsterdam 

Illustration/ Typography/ Photography/ Mixed Media.

- Who is the client? =  Elm Cafe 

- Who is the intended audience? = Readers of Elm Cafe's magazine. People who visit the cafe/ General public.

- What is its function? = To promote an article in Elm Cafe's in-store magazine.

- What is the budget? = Medium - Photographer and illustrator hired to create and develop the design you see above. 

- Who is the designer/ Studio = Josh Holinaty and Aaron Pederson from http://3tenphoto.com. << A very interesting and dynamic webpage, appealing to my fields of creative interest.

- Where is it from?  = Canada - Edmonton.

Why Am I Here - What do I want to Learn? - Study task 1

5 reasons why you chose this programme...

• The courses reputation - The End of Year shows consisted of a very high standard of work & My tutor at Winstanley Art Foundation also emphasised; 'If you want to come out of university and have the knowledge of what to do and where to go, LCA should be your choice'. When you leave this course you don't just leave with a degree, but with an awareness, a sense of speciality and the knowledge to put your talents into practice.
• The opportunities available at LCA - After attending an open day, I was aware of the Colleges facilities and the resources available to its students, it has a very extensive range of facilities including Mac rooms, print rooms, libraries etc// it felt like a place that had focus, and a place that was serious about their work, which even shows through the actual architecture of the campus. Whatever your direction, you'll be catered for.
• The quality and standard of work from previous students - You get a real feel for the drive & determination behind the students designs, seeing the results of hard work just made the course more appealing. Before you were even accepted onto the course, the teachers were testing you, setting summer projects and one-on-one interviews. But its because of this that you can see how proud and passionate the tutors are, it seemed like they'd literally help in anyway they could to ensure you succeed. 
• The location of its Campus, Leeds - A-swell as having a thriving Student lifestyle, it wasn't too far from home!
• Good links with the Industry - This was the main reason I chose to study on this programme... without good links in the Industry, all the hard work might not pay off at the end. 

5 things you want to learn...

• Web design - At the moment this is all a mystery to me but I'd love to be able to design a website that can combine both design and content seamlessly, similar to the example below. Being able to  design a website to a high standard will definitely broaden my creative prospects. During this age, everything is becoming online...which means everything will subsequently need a website to offer their service through.

• Professional presenting - Public speaking has always been an issue for me, I don't know what happens, but the nerves always get the better of me, a frustrating issue when you've spent so long producing a design and can't communicate its purpose effectively. However I think with practice, my nerves will be eased... as Daunting as that sounds. It may only seem like a small factor of the course but its definitely a skill that will put us above other designers, knowing the correct language to use and technical aspects to comment upon will give you the opportunity to be taken seriously.
• The key concepts of Branding - Although I understand the basics of Branding, I know there's a lot more to creating a sense of culture, vision and personality through minimal elements. To do this successfully will also involve a broad knowledge of print production, which is vital for this industry.

• Effective blogging - Instead of continuously scrolling and struggling to arrange elements, I want to be able to display my work in an easy and accessible way, using all the resources possible...

• How to put a portfolio together successfully and self promote - I need to get my name out there, but at the same time, I need to be careful about how I do it. In my opinion I don't think there's any point to start getting my name out there when I don't have a bulk of good work, simply because if I did...I'd just be another graphic designer taking advantage of every social networking platform and design platform. I want my work to be striking and cause a commotion.

5 things you want to improve...

• Planning and Organisation - Although this has been drastically improved, I need to implement a weekly plan that'll make sure I'm spending my time wisely as well as my money. I've learnt it's not about how much work you do, it's about how effective and efficient the work your doing is. Implementing these principles will make sure my blog is up to scratch, for every day.
• My scope of drawings - Although I'm happy with my illustrations I need to develop them and alter their components continuously, doing this will give me a wider scope of choice when it comes to designing my finals. I'm learning to work outside of my comfort zone and produce illustrations that aren't the core aspect of my designs.
• My knowledge of different creative fields - learning more about different creative fields will certainly improve my outcomes, widen target audiences and possibly provide me with a design direction for my work, collaborating with people from different classes would be a good starting point.

• Tutors perception of myself - I need to work to the fullest of my ability and not take the opportunity and chance I've been given for granted. There was a massive amount of applicants and I always think...Why should I be here...if someone is willing to work harder than me.
• Ability to collaborate - Instead of jumping into a generation of ideas, time should be taken to really analyse our skills sets as a group and implement tasks based on these attributes.
• Public speaking - Although it's going to be hard I need to put all of my nerves aside and concentrate on the communication of my ideas, which is affected as a result of this.
• My knowledge of binding techniques - Everything moved up a tier and so should the delivery of my work, stapling and ring binding are out of the picture as of now. I need to start using printing services and techniques such as chinese binds to produce a professional and flawless outcome.

5 skills you think are your strengths...

• Abilities to draw and Illustrate - Although I can illustrate, I still need to recognise when drawing can become too involved with a design, a good example of this would be 'Level 04 - Speaking from experience'. The communication of the design became complicated through the illustrations because they were much more pronounced than the actual content of my design.

• Knowledge of Artists & Designers - Because I've been involved with creative subjects since high school, my knowledge of Artists has grown over the years, however I still need to delve into other designers and not just stick with the ordinary, this will develop my work and give it more individuality as oppose to being inspired by the same resources others are.
• Using software such as Illustrator and Photoshop - 'Practice makes perfect'
• The relationship between colour, format and layout - I feel confident arranging elements and communicating a certain message, enhancing its clarity through colours and size. The 'colour theory' sessions have definitely given me a better understanding of what compliments eachother.
• Motivation for better outcomes - A major factor that spurred me on through the first year was seeing how far I'd developed as a designer, this year I'm going to make sure I take full advantage of the resources and environment around me.
• Idea generation - I can efficiently generate various design ideas however I need to start broadcasting my ideas more effectively, just because I know what I'm doing, it doesn't mean others will understand how I've gotten there. Going through the design process step by step gives me the confidence to generate innovative ideas for my projects and allows me to think outside of the box.

5 questions that you want to find the answer to...

• The best techniques to adopt when using different design processes - e.g. Is it possible to apply gold foiling to materials such as perspex...or even wood? Is it possible to laser cut a design into wood and add text using foiling?
• How to effectively accomplish certain procedures in Photoshop for e.g. Half tone - This can be amended by asking the Computer resource team. After actually understanding their abilities, I'll be sure to ask them many questions...not just when a problem arises.
• Will I get a job in the industry on a consistent wage...
• How do I broaden my skill set to maximise job prospects...
• What're the perfect books for my Essay questions - For the Level 04 essay question I was really disappointed. I didn't know why I'd received that amount of marks, I'd referenced all of my sources appropriately and developed my response, following on from my One-to-One with Richard Miles.

5 ways to evaluate your progress...

• Peer review assessment - In my opinion I feel this is the best way to evaluate your progress because it allows people to assess your work in a comfortable environment so they're more likely to give you useful information, it also allows you to expand on their comments and review their progress.
• Self assessment - A useful tool but it's often open to bias
• Critiques- A hit or miss scenario when it comes to CRITS, sometimes you walk away with so much feedback you don't know what to do with it, other times, you walk away with nothing but confusion.
• Tutorials - Not only do these provide you with a step-by-step guide to complete a task, they also let you know how far you can actually proceed before you need help with your progress.
• One-to-one's.
• Constructive criticism among a small selection of designers.

Common questions...

• How did the course gain such a good reputation?
• How can I improve time management/ punctuality?
• How do I improve essay writing skills?
• How do we learn web & general software skills?
• What rates do we charge?
• Will I make it?
• How can I evaluate/ Reflect progress
• Gain more confidence whilst presenting?
• What do I want to specialise in?
• How do I become better informed of whats going on in the industry?

10 problems that might arise in Level 05...

• Unable to find a suitable placement?
• Managing a larger work load
• What if I don't pass all of the modules?
• The essay might prove problematic
• Tackling new design processes
• Money problems
• Printing problems
• Stress/ overworking
• Blogging
• House problems e.g. Bills & Spills.

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Identify & Explain 5 things that Inspire you...

• Films - The concepts, images, inspirational dialogues and CGI most films implore always inspire my creativeness. E.g. After watching the 'Transformers' trilogy, I vividly imagined vehicles morphing into anything and everything.
• Everyday scenarios - Being in a certain place at a certain time, playing a certain song. Could be all it takes.
• Artists/ Illustrators - The breadth of artists & Illustrators is unreal, as is the standard of their work...and it's only going to get better. I want to be part of the 'Up & Coming' talent of todays generation.
• The future - Knowing that my sense of living and quality of life could be effected by the decisions I make over these next two years is a daunting but exciting experience.
• Peers work - Being surrounded by other designers definitely adds to the competitiveness and quality of work in the studio, Seeing their work and how they've improved also acts on your own ability to improve your work.

Identify 10 examples of design that illustrate your fields of creative interest...

Adidas Originals, creative Illustration/ Logo development.

Installations/ Murals.

Corporate branding.

Signage and way-finding.

Handcrafted for Photographic outcomes.

Creative/ Innovative outcomes.

Photography.

Collaborations. 

3D Innovative form.

Dynamic Packaging.