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Sunday 7 October 2012

OUGD502 // Areas of Interest

Group: 6 peers.

After defining 10 examples of design that illustrate my fields of creative interest. Our ten images were then collated, totalling a minimum amount of 60 images that we could analyse and dissect. Placing the imagery into various categories/ sub-categories - As you can see from the photograph below, we had an extensive list of categories, partly because not one single item fell under one specific label. 


E.gs'

Hand rendered illustration
Retail Branding
Fashion advertising
Magazine layout
Publications
Collage
Photo montage
Web design
Posters
Letterpress
Photography
Animation
Corporate identity

For example; 


Some people might include the photograph above just under 'Photography' however  it displays many more aspects of creative fields than that... Illustration, Photography, Handcraft and 3D form. 

As a group we then tried to categorise and place the breadth of our findings into TEN specific niche's that represented a broad range of Graphic Design. Which was for the purpose of answering the following questions: 

Who is the client?
Who is the intended audience?
What is its function?
What is the budget?
Where is it from?
Who is the designer/ studio?

10 Filtered decisions/ Answers...

Corporate Brand Identity

- Who is the client? = Attido
- Who is the intended audience? = Business's that seek tailor made solutions to fit their customer needs
- What is its function? = To represent the brand and solve corporate problems, tailored specifically to that problem
- What is the budget? = HIGH - the website http://www.attido.com/en/ displays a large range of deliverables
- Where is it from? = It has bases in Finland, Latvia, Estonia & the UK
- Who is the designer/ Studio = Bond - design agency.


Football Branding/ Identity/ Sporting Industry/ typography.

Who is the client? = NIKE
Who is the intended audience? = The 2010 football season representing Nike football clubs, satisfying Football enthusiasts.
What is its function? = The San- Serif font displays a futuristic dynamic appearance which signifies that they're possibly trying to push boundaries as they're moving forward with their use of type. It's function is to represent their team accordingly.
What is the budget? = EXTENSIVE - Huge company - heat-pressed design. 
Who is the designer/ Studio = Stewart Scott Curran - http://www.onlymoreneverless.com 
Where is it from?  = Atlanta USA (Designer)


Logo design/ Branding  

Who is the client? = The High Brow www.thehighbrowsf.com
Who is the intended audience? = Men in need of a haircut who appreciate vintage, modern designs.
What is its function? = To Appeal to the modern Gent in a popular style.
What is the budget? = Probably not too large, but if you look at it from an Independant business's POV the cost could be quite substantial, minimising costs the designer was paid to only design her ideas and concepts.
Who is the designer/ Studio = Stylist; Shirley Tokuda & Ian Vadas designer = Collaboration
Where is it from?  = San Francisco



Food Packaging/ Branding / Advertising.

Who is the intended audience? = 'Nutastic people' who are attracted by brightly coloured packaging and stuck between the decision of these and KP Nuts.
What is its function? = To protect the product a swell as; Attract, Stand out and provide personalised fun 
What is the budget? =High - rebrand/ Illustrator employed, aswell as the creation of a whole new typeface.
Who is the designer/ Studio = International design agency Pentagram, lead by partner Michael Bierut, he created a new visual identity and packaging solution ‘that would help establish Nuts.com as a distinctive brand’. Based around a bright and distinctive colour palette, organic, heavy line-weight character illustrations (their hidden arms giving them a childlike cheek but innocent personality), a loose, ‘hand rendered’ proprietary typeface alongside an uncoated unbleached material choice, the design solution successfully mixes the playful, conversational and tactile to capture the brand’s youthful, personal and wholesome sensibility.
Where is it from?  = USA.


Global Corporate identity/ Branding/ Logo

Who is the client? = FedEx, Global Logistics.
Who is the intended audience? = General Global audience seeking the service of transportation. Public sector.
What is its function? = To represent the brand, its a syllabic abbreviation of the name of the company's original air division, Federal Express, which was used from 1973 until 2000. (Simple, recognisable, forward thinking & movement - conveys speed - transportation.
What is the budget? = Un-obtainable - Obviously high for the scale of the business as it's Global. But for the profit return, it might not be so bad, the company is obviously successful because its logo is voted in the top 5 most successful Brand logo, alongside McDonalds, Starbucks etc.
Who is the designer/ Studio = Richard Runyon 1973 - rebranded by Leader creative. 
Where is it from?  = USA


Motion graphics/ 3D/ Video editing/ Layout.

Who is the client? = Channel 4/ More 4
Who is the intended audience? = Public viewers/ People who own a television set
What is its function? = A lot of More4's programming is about making things and the creative aspect involved in this process. 'Man vs Machine' made these 'flippers' to eventuate this idea, the short film provides the channel with a brand identity and re-inforces the fact that your watching their channel, the thought of 'its better than other channels' shows through the effort/ passion and time put into their identity.
What is the budget? = High - Rebranding a channel, especially in this way would mean expenses would quickly buck up, due to the creation and filming of 'flippers'.
Who is the designer/ Studio = MANVSMACHINE - Design and Motion studio - www.manvsmachine.co.uk/
Where is it from?  = United Kingdom.




Photography/ Illustration/ 3D Form.

Who is the client? = Icon magazine
Who is the intended audience? = Designers/ Readers
What is its function? = To attractively illustrate the topic of Food, looking at the overlooked world of food design. Cover illustration for Icon magazine 104, concerning the Future of Food.  Inspired by 3D food printer technology.
What is the budget? = Low-scale, One off production.
Who is the designer/ Studio = French design and art studio 'Zim & Zou'
Where is it from?  = France.


Web design/ Layout & Composition

Who is the client? = James Griffin// blog - CMYKERN.com
Who is the intended audience? = Graphic Design enthusiasts & anyone interested in print and design with a graphic response.
What is its function? = To educate designers of other design work that is becoming popular. Educating them on new styles and new ways of working.
What is the budget? = Low - Designed and created for his own blog, meaning he didn't have any external costs because he was doing all the work himself.
Who is the designer/ Studio = James Griffin
Where is it from?  = West midlands //UK.


Editorial/ Page layout/ Composition, Photography

Who is the client? =  Premiss - political magazine
Who is the intended audience? = An Audience familiar with the subject of Politics
What is its function? = "As each edi­tion is theme based, we cre­ated a lay­erred feel­ing, mak­ing the theme the most impor­tant fea­ture of all — in front. In the mid­dle, we cre­ated a photo sec­tion on dif­fer­ent paper stock, invit­ing a new pho­tog­ra­pher or artist for each issue. This issues theme: privacy." 
What is the budget? = Medium (Depends on the quantity of their order) - Not a well known magazine but still a full issue design, which hasn't cut corners.
Who is the designer/ Studio = Heydays design studio - Amsterdam
Where is it from?  = Norway - Amsterdam 


Illustration/ Typography/ Photography/ Mixed Media.

Who is the client? =  Elm Cafe 
Who is the intended audience? = Readers of Elm Cafe's magazine. People who visit the cafe/ General public.
What is its function? = To promote an article in Elm Cafe's in-store magazine.
What is the budget? = Medium - Photographer and illustrator hired to create and develop the design you see above. 
Who is the designer/ Studio = Josh Holinaty and Aaron Pederson from http://3tenphoto.com. << A very interesting and dynamic webpage, appealing to my fields of creative interest.
Where is it from?  = Canada - Edmonton.


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