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Monday 26 November 2012

Life's a pitch, Preparatory task

Group

Nathan, David, Jack and myself

Name


JEMM (our middle names, also represents the quality chaps we are).

Areas of Design


Branding
Print
Interactive/User Experience
Illustration
Video/Film

Who For?


Private Sector - Creative Industries
Wholesale and Retail / Hotels and Restaurants / Transport, storage and communications / Publishing / Music / Radio / Television





Development

As a starting point for designing we needed to develop an identity for our group, After some discussion we came up with the idea of developing some typefaces and logo designs but really thought we should try and be as creative as possible and try something different instead of completely relying on digital work


For the installation we had alot of different ideas:
- hanging gems from the ceiling and hanging the name - JEMM in between these to create a 3D hanging installation.
- photograph the gems as above but overlay the logo on top in grayscale.
- make large scale gems and use them as a hat for each person within the group who would hold their initial to make the name JEMM in the photo
- have the name JEMM cut out 3D and all the cut out gems around it





















On the final photograph we all had our inputs and developed a final that we were all happy with and thought communicated enough as a introduction to our services. On the following photographs I personally added effects to see what sort of attitudes I could create using the shadow as a focus.




Final Photograph // E-Flyer.


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Leeds College of Art. Graphic Design.
 

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