Visual communication concludes of ideas and information portrayed through imagery. A Visual message has a greater power to inform when accompanied by text and can be produced in many forms, for example; Graphic Design, Illustration, Typography and Signs...
Blimps are best known today for their role as advertising and promotional vehicles. Goodyear began using blimps to advertise their brand in 1925. They're eye-catching, easy-to-use, easy-to-inflate, and easy-to- store and use again. Their bright colors and their recognizable shape immediately draw attention.
The proportion of red makes the design clearly stand out from a distance, the white straw splits up the consistent colour scheme, and adds a comical, uplifting feature. Suggesting that; Coca Cola's so refreshingly nice, that someones actually attempted drinking the advertisement.
In terms of advertising, it would be hard to attract more attention than sticking such a large scale advertisement on the front of a famous hotel in a place surrounded by tourists...
Again exploiting its context to attract attention, using the night-time and a large, white projection, makes it almost impossible to ignore.
A very creative and inventive method of advertising, as you travel past more rural areas on a train there's not much to look at, apart from the animals that cluster in the fields...They've taken advantage and understood customers habits, and at the same time provided warmth for the sheep.
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