Nathan, David, Jack and myself
Name
JEMM (our middle names, also represents the quality chaps we are).
Areas of Design
Branding
Interactive/User Experience
Illustration
Video/Film
Who For?
Private Sector - Creative Industries
Wholesale and Retail / Hotels and Restaurants / Transport, storage and communications / Publishing / Music / Radio / Television
Photo taken from http://www.minieco.co.uk/paper-gems/
Development
As a starting point for designing we needed to develop an identity for our group, After some discussion we came up with the idea of developing some typefaces and logo designs but really thought we should try and be as creative as possible and try something different instead of completely relying on digital work
For the installation we had alot of different ideas:
- hanging gems from the ceiling and hanging the name - JEMM in between these to create a 3D hanging installation.
- photograph the gems as above but overlay the logo on top in grayscale.
- make large scale gems and use them as a hat for each person within the group who would hold their initial to make the name JEMM in the photo
- have the name JEMM cut out 3D and all the cut out gems around it
On the final photograph we all had our inputs and developed a final that we were all happy with and thought communicated enough as a introduction to our services. On the following photographs I personally added effects to see what sort of attitudes I could create using the shadow as a focus.
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